05/05/2023
Introduction
In the ever-evolving world of digital marketing, staying ahead of the curve is crucial. Our agency, specializing in providing top-tier digital marketing services internationally, recently undertook a project that set new benchmarks in website performance and user experience. This case study delves into how we utilized Divi to create campaign landing pages that not only captivated our audience but also excelled in Google’s Core Web Vitals (CWV) and Google Ads’ landing page mobile experience, achieving a remarkable 10/10 score.
Challenge
Our client, a leading international brand, needed to revamp their digital campaign strategy. The primary objectives were clear: enhance user engagement, improve website performance, and maximize the effectiveness of their Google Ads campaigns. The challenge was to build landing pages that were not only visually appealing and aligned with the brand’s identity but also optimized for speed, responsiveness, and user experience.
Solution
Leveraging Divi for Design and Development
We chose Divi, a powerful WordPress theme and visual page builder, for this project. Divi’s flexibility and user-friendly interface allowed our team to design custom, creative landing pages that aligned perfectly with the client’s branding and campaign goals.
Optimization for Google Core Web Vitals
Our focus was on optimizing these landing pages for Google’s Core Web Vitals, a set of metrics related to speed, responsiveness, and visual stability. We implemented various strategies, including:
- Image optimization for faster load times.
- Efficient use of CSS and JavaScript for minimal code bloat.
- Responsive design ensuring usability across devices.
- Prioritizing above-the-fold content for immediate user engagement.
Google Ads Landing Page Experience
For Google Ads, the landing page experience is crucial. We optimized the pages for:
- Relevance to the ad content, ensuring a cohesive user journey.
- Clear and compelling call-to-action (CTA) buttons.
- Fast loading times on both desktop and mobile devices.
Results
The results were outstanding. Our landing pages achieved:
- Over 95% in Google’s Core Web Vitals, indicating superior performance and user experience.
- A perfect 10/10 score in Google Ads’ landing page mobile experience, leading to improved ad rankings and lower cost-per-click (CPC).
Conclusion
This project highlights the effectiveness of using Divi in creating high-performing landing pages that excel in both aesthetics and functionality. By focusing on user experience and technical optimization, we were able to deliver results that not only satisfied our client’s needs but also set new standards in digital marketing excellence.